Mental health is affecting more and more young people.
With social media arguably a contributing factor.

Our mission for Elate (formerly Elevate) is to act as a preventative method to help people keep perspective and give them an easy way of looking back over their happy memories without the added pressure of sharing/likes.

We recently held a hackathon at LETO dedicated to a member of the team who is suffering with mental health issues. We split up and had the opportunity to pitch ideas for products to try and help prevent or help improve someone’s mental health.

Read more about the thinking behind Elate here.

The team

My role

Start with the user

Who are they? meet them and listen to them.

Elate is aimed at people who don't typically share their lives on Instagram/Facebook. This could be because of several reasons but what I keep hearing is that people feel embarrassed sharing small things as it can seem like boasting, or they feel like they might annoy their friends/family with constant updates on 'trivial' things.

The people I spoke to are visual people, and like taking photos of the things they do and currently don't have a place to collect them that doesn't have a social element.

A comment on Medium that validates we are on the right track.

Explore ideas

Start in full-on dream mode. Imagine anything is possible.

Talking through some designs with Oleg.

A huge inspiration behind Elate is Tim Ferris' concept of a 'Jar of Awesome'

In simple terms he notes down all the awesome things he does and sticks them in a jar. When he’s feeling down he sticks his hand in the jar and plucks out a random happy memory to remind himself of the good times he’s had.

We set about scouring the app store to see if there was anything else in this space and found a few that were very closely aligned with the concept of the jar, and the visuals all aligned with this.

I knew from the start that this would work really well as a simple card based UI with swipe interaction.

A quick whiteboard exercise to work out the app flow.

A quick whiteboard exercise to work out the app flow.

Quick notebook sketches to dig a little deeper into the UI.

Refine the experience

Wireframe, prototype. test, repeat.

Early wireframes to help work out the flow and placement of elements.

The first few days of Elate were during an internal hackathon at LETO so we knew we had to move fast.

After sketching a few solutions on the whiteboard and in my notebook I jumped into Sketch and started quickly blocking out the screens to ensure the flow worked before committing any time to the styling.

Set the tone and style

How should the product feel?

Some early visual inspiration for the styling of the app.

As time was a factor in the initial hackathon I moved really fast and pulled together a quick moodboard of my visual thinking.

Now that we are post-launch and have changed the name I've updated the brand as well and focused on a slightly more refined mark whilst the overall dark tones still dominate.

A few options for how to use the logo on light, dark, on brand colour and over an image.

Bring it all together

Combining the UX with the tone and style.

Laying the styling over the wireframes allowed me to quickly bring together a fully considered prototype to share with the developers.

The first half of the flow to add a new win. Splash page, home empty state, adding text empty state, and with text added.

The second half of the flow to add a new win. Default state including current date & time and a sensible default image, image search, loading state, and with a new image selected.


We've received around 800 downloads on the iOS app and around 100 on the Android app. The feedback has been incredibly positive, especially from our target market of people who don't really use social media to share their lives.

Product Hunt

We launched the iOS app on Product Hunt and ended up receiving 269 upvotes and were trending throughout the day.

We ended the day on 269 upvotes and some really useful feedback.

The Memo

We received a lovely article from The Memo supporting our mission.

It was great to see a London tech blog pick this up.


We were also picked up by a French blog called Numerama, which after some translating, seems very popular!

My first international mention so I was very pleased with that!

Download the apps

iOS Android