Our mission for Elate (formerly Elevate) is to act as a preventative method to help people keep perspective and give them an easy way of looking back over their happy memories without the added pressure of sharing/likes.
We recently held a hackathon at LETO dedicated to a member of the team who is suffering with mental health issues. We split up and had the opportunity to pitch ideas for products to try and help prevent or help improve someone’s mental health.
Read more about the thinking behind Elate here.
Elate is aimed at people who don't typically share their lives on Instagram/Facebook. This could be because of several reasons but what I keep hearing is that people feel embarrassed sharing small things as it can seem like boasting, or they feel like they might annoy their friends/family with constant updates on 'trivial' things.
The people I spoke to are visual people, and like taking photos of the things they do and currently don't have a place to collect them that doesn't have a social element.
A huge inspiration behind Elate is Tim Ferris' concept of a 'Jar of Awesome'
In simple terms he notes down all the awesome things he does and sticks them in a jar. When he’s feeling down he sticks his hand in the jar and plucks out a random happy memory to remind himself of the good times he’s had.
We set about scouring the app store to see if there was anything else in this space and found a few that were very closely aligned with the concept of the jar, and the visuals all aligned with this.
I knew from the start that this would work really well as a simple card based UI with swipe interaction.
The first few days of Elate were during an internal hackathon at LETO so we knew we had to move fast.
After sketching a few solutions on the whiteboard and in my notebook I jumped into Sketch and started quickly blocking out the screens to ensure the flow worked before committing any time to the styling.
As time was a factor in the initial hackathon I moved really fast and pulled together a quick moodboard of my visual thinking.
Now that we are post-launch and have changed the name I've updated the brand as well and focused on a slightly more refined mark whilst the overall dark tones still dominate.
Laying the styling over the wireframes allowed me to quickly bring together a fully considered prototype to share with the developers.
We've received around 800 downloads on the iOS app and around 100 on the Android app. The feedback has been incredibly positive, especially from our target market of people who don't really use social media to share their lives.
We launched the iOS app on Product Hunt and ended up receiving 269 upvotes and were trending throughout the day.
We received a lovely article from The Memo supporting our mission.
We were also picked up by a French blog called Numerama, which after some translating, seems very popular!